Johnson`s Baby Top to Toe bath is as mild as pure water. Johnson`s baby bath is Hospital`s choice for baby`s 1st bath. Perfectly pH balanced for newborn skin, it is 100% soap-free. Hypoallergenic and clinically mildness proven. Recommended by doctors. No Parabens, No Sulfates, No Dye. Every Johnson’s product passes a 5-level safety assurance process and has no harmful chemicals.