Ariel Colour is specially designed to help remove tough stains as well as prevent your coloured clothes from fading. Use Ariel Colour in your Semi-Automatic washing machine as well as in hand-wash to get impeccable cleaning and to help keep your colours bright. Powered by Ariel’s Colour Protection Technology, your favourite coloured clothes are safe with Ariel Colour. Let your clothes reflect your style – impeccable & bright. And the compliments you will get when your colours stand out, is always an added benefit.